Selling on Amazon can be a game-changer for your business. As of 2023, Amazon holds a staggering 37.6% of the e-commerce market share, raking in over $1.6 billion in daily revenue. With over 60% of Amazon’s sales coming from independent sellers, it’s clear why many businesses flock to this platform to reach a massive customer … Read more
So, it’s Friday afternoon, and you receive an unexpected Cease and Desist letter from an unfamiliar attorney or law firm. It might arrive via email, certified mail, or even look like junk mail. No matter how it arrives, seeing this letter can trigger a flood of anxiety: “Did we do something wrong?” or “Are we … Read more
Since trademark law began in the U.S. in the early 19th century, it has evolved significantly,especially with the rise of the Internet. Today, numerous services offer the option to file yourown trademark application without an attorney, and the U.S. Patent & Trademark Office(USPTO) provides various tools and resources for DIY filing. While this might seem … Read more
Your brand, whether it’s a name, logo, or slogan, is a key asset for your business. It helps distinguish you from competitors and builds customer loyalty. Despite the daily branding bombardment, businesses often question the need for formal trademark registration. Here are three compelling reasons to register your trademarks with the U.S. Patent & Trademark … Read more
The U.S. Patent & Trademark Office (USPTO) conducts regular audits to ensure compliance and maintain the integrity of its registration system. If you’re a trademark owner, even if you’ve paid your maintenance fees and use the ® symbol, you’re not immune from an audit. Here’s what you need to know if you receive an audit … Read more
From witty punchlines to viral memes, everyone’s heard the advice, “You should trademark that!” But simply posting a phrase online or printing it on merchandise doesn’t automatically grant you trademark rights. Here’s what you need to know about making a phrase a protectable trademark and why it takes more than a click to secure those rights. … Read more
Early in my career, I worked with large companies, including a Hollywood studio and major automotive brand who spent millions of dollars annually to protect their trademarks. These firms knew that failing to enforce their rights could dilute or even forfeit their brand value. For smaller businesses, the investment in trademark enforcement can seem out … Read more
When clients first reach out about their trademarks, they often apologize for not knowing much about the registration process. There’s no need to feel sorry! Trademark law is complex and nuanced, and not everyone is expected to be an expert. Infringement Isn’t TV Drama Unlike flashy courtroom dramas, trademark and intellectual property law doesn’t make … Read more
Protecting your brand is crucial for your business, and registering a trademark is a key step in that process. While the USPTO provides information and guides, navigating the registration process can be overwhelming, making it essential to consult a trademark attorney. What to Expect Schedule a Consultation: During this meeting, the attorney will inquire about … Read more
One of the most memorable lines from Mel Brooks’ comedy Spaceballs comes from Yogurt, the wise sage who teaches the protagonists about the Schwartz. He says, “Merchandising! That’s where the real money from the movie is made.” While the movie is a spoof, this line hits the nail on the head. The Power of Merchandising Take George … Read more